Palm Card – Lindsey Graham for Senate
02 . 21 . 20
Senator Graham’s campaign tasked our firm with redesigning his campaign palm card to reflect the changing political climate, specifically following the divisive Brett Kavanaugh hearings. Our strategy was to lean in to Senator Graham’s ability to get things done and showcase specific results, like shepherding the Kavanaugh nomination through the Senate, as well as Senator Graham’s willingness to fight on behalf of President Trump.
The palm card melds modern campaign design with an important strategic purpose. It is clean and to the point, and showcases Senator Graham’s successes while making a strong pitch to join the team.